Facebook is the virtual place to be for businesses looking to engage with customers and keep them up to date on the latest and greatest. Since it is free and easy to set up there is no reason you shouldn’t have a Facebook Page, unless of course you intend to do a poor job of setting it up and then never check it. But you wouldn’t do that, right?
Let’s take a look at a local foodie business’s Facebook Page and see what they are doing right. I recently checked out Soirette Macarons & Tea based on a blogger Joseph Mallozzi’s recommendation . The man knows his macarons.
Overall, the page is well done with lots of interaction from the fans and, fortunately, macarons are highly photogenic!
- Posting frequency: updates almost daily
- Photos: lots of them!
- Interaction: likes and replies to fan comments
Areas for Improvement
- More “About”: Include the story of Soirette
- Include Twitter and Pinterest links: @soirettemacaron & Soirette Macarons & Tea
- Video: Maybe a little something like the following that I shot and edited on my iPad:
Do you think a video tour of the store and products would bring a certain je ne sais quoi to Soirette’s page?
- 4 Ways to Give Your Facebook Page a Summer Makeover (thenorthblog.com)
- Facebook Profiles can now be converted into Business (Fan) Pages (thecontentlab.icrossing.com)
- Infographic: Steps to Create a Facebook Page (marketingtechblog.com)