Facebook is the virtual place to be for businesses looking to engage with customers and keep them up to date on the latest and greatest. Since it is free and easy to set up there is no reason you shouldn’t have a Facebook Page, unless of course you intend to do a poor job of setting it up and then never check it. But you wouldn’t do that, right?
Let’s take a look at a local foodie business’s Facebook Page and see what they are doing right. I recently checked out Soirette Macarons & Tea based on a blogger Joseph Mallozzi’s recommendation . The man knows his macarons.
Overall, the page is well done with lots of interaction from the fans and, fortunately, macarons are highly photogenic!
Strengths
- Posting frequency: updates almost daily
- Photos: lots of them!
- Interaction: likes and replies to fan comments
Areas for Improvement
- More “About”: Include the story of Soirette
- Include Twitter and Pinterest links: @soirettemacaron & Soirette Macarons & Tea
- Video: Maybe a little something like the following that I shot and edited on my iPad:
Do you think a video tour of the store and products would bring a certain je ne sais quoi to Soirette’s page?
Related articles
- 4 Ways to Give Your Facebook Page a Summer Makeover (thenorthblog.com)
- Facebook Profiles can now be converted into Business (Fan) Pages (thecontentlab.icrossing.com)
- Infographic: Steps to Create a Facebook Page (marketingtechblog.com)
Fuel Becomes You 
Yes! great idea on the video and nicely done. Good close ups of the product and now I want a macaron! These little colourful macarons are popping up all over the place and are such tasty morsels. Great short list of suggestions on how to improve their page. Maybe they should hire you to promote their shop!
LikeLike
Thanks for the comment and the compliments. I thought it would be a good example of how you can put a short video together with no budget to get closer to the experience of being there.
I think they’re doing a pretty good job of promoting themselves, considering they just opened in January of this year, but I’m always glad to help local independant businesses 😉
LikeLike
Maybe they’d like to buy your video? You are so right about how such a simple thing can make a big difference.
LikeLike
Wow, great blog Julia and the video adds just that “certain je ne sais quoi to Soirette’s page?”
You can really tell you enjoy doing this, good ideas on improving the site.
Marc
LikeLike
Thanks for the comment, Marc! Glad you enjoyed the video and the rest of the post.
LikeLike