Blogging for the Team

Yellow Bloom by Julia Austine for Meat of the Message
Yellow Bloom by Julia Austine for Meat of the Message

I’ve blogged for school, I’ve blogged for myself, I’ve blogged for friends and family, but for the past few months I’ve been blogging for a team. I was trying to find a way to keep a group of part-time Service Associates with ever-changing schedules on the same page, in the loop and every other team cliché that exists. Meetings weren’t going to happen on a regular basis and email seemed clunky, so I set up a WordPress blog and started a dialogue.

Palmetto Halo by Julia Austine for Meat of the Message
Palmetto Halo by Julia Austine for Meat of the Message

The very first blog post was an introduction to how it would work and what the expectations were for the team’s participation. Every post would include a question at the end that each person was expected to answer in the comments. This was to make sure that they had read and understood the post and I committed to replying to each and every comment. For some of the team, this was their first time reading and/or commenting on a blog. The topics included changes in procedure, the cultural shift that our team was making and re-blogs of posts that I found relevant.

Baby Snapdragons by Julia Austine for Meat of the Message
Baby Snapdragons by Julia Austine for Meat of the Message

Once they had embraced the format and I was starting to run short on weekly topics, I turned the blog over to the team. Each person had to write a blog post (just over 400 words) about the project that they had been leading for the team. They also had to include one relevant image and a question for everyone to answer. The “guest” blogger was then responsible for replying to the comments. I was truly impressed with the quality of their blog posts and they really enjoyed the interaction through the posts and comments as, due to scheduling, some people rarely worked together.

City Exchange Bell by Julia Austine for Meat of the Message
City Exchange Bell by Julia Austine for Meat of the Message

I would definitely recommend a blog format for keeping in touch and updated a team that is separated by time or space. It created a sense of camaraderie and connection that email just doesn’t have.

What do you think the greatest advantage or disadvantage of a team blog would be?

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Draft Daydream

Spring Budding
Spring Budding

I was inspired to sign up for one of Hootsuite’s webinars when I spoke with one of the webinar wizards at the Hoot Hire open house at Hootsuite’s new headquarters in Vancouver. These free online web seminars are only 45 minutes long and a great way to make sure you are getting your money’s worth out your Hootsuite Pro account (or to see if it’s time to upgrade from the free version).

For my first webinar I chose the Hootsuite Pro Overview. Since I’ve been using Hootsuite for quite a while, I’ve got most of the basics down, but I picked up a few tips on how I can make it work for me even more effectively!

Pussywillows at Granville Island Public Market
Pussywillows at Granville Island Public Market

I regularly tweet and retweet links to my blog posts, which can be time-consuming to copy and paste and shrink the individual post’s web address each time. By creating a draft in Hootsuite, with the shortened link and info about the blog post, I can easily re-tweak and re-send the tweet multiple times. This only works in the desktop version of Hootsuite, as you can only save one draft in the mobile app.

Water Blossoms
Water Blossoms

Tutorial for creating a draft in Hootsuite: 

Compose a message in the upper left hand corner of your Hootsuite dashboard. Add in any links or photos. Click the little disc icon (“SAVE MESSAGE AS DRAFT” will pop up). You have just created your first draft!

To access your drafts, click on the little downward triangle next to the disc icon and all your drafts will appear. Click on the draft you want to use and make any additions or adjustments. You can then share it right away or schedule it for a later time.

If you click the SAVE icon after you make changes, it will save the new version as well as the old. If you click SEND NOW, it will keep the original draft.

ScienceWorld Outdoor Science Park
ScienceWorld Outdoor Science Park

This is a great way to easily reshare links, photos or event information. Say, for example, if you have a blog post about Follow Fridays on Twitter  that you’ve been tweeting on Fridays for over a year, you’re life just got easier! Now, as the days get warmer and longer there is more time for daydreaming.

What do you frequently re-share that would be a dream to have in draft form?