Music: Julia Edition

My mother used to play the song Julia by the Beatles endlessly, as a child it thoroughly irritated me and I actively disliked the Beatles for decades. Fortunately, I can now listen to it (occasionally) and appreciate the beauty of the tune. It helps that the song was written for John Lennon’s son, Julian Lennon, which makes me appreciate the emotion behind the lyrics.

When I heard Julia by the Fast Romantics on the radio I loved the upbeat tempo and would always crank the volume and rock out (much to my son’s embarrassment). The video only increased my infatuation with the song, as I love movie musicals and Fred Astaire was one of my early creative crushes.

When I went to iTunes to purchase the Fast Romantics song, I found a bunch of other songs with Julia in the title and picked up this one by Ray Lamontagne as well. I feel an extra boost when these songs show up in my playlist and revel in the status of being a Julia!

In the 90’s, I had a boyfriend, who was in a punk rock band, write a song about me. It did not feature my name in the lyrics or the title, which was “Barely See You”. Do you enjoy songs with your name in them or, if you have an unusual name, do you wish there were songs featuring your name?

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Video: Lunch Lovers

An unofficial part of my position as Event Coordinator for Fat Dragon Bar-B-Q, Campagnolo and Campagnolo ROMA is being an on call photographer. Truly, there is little I like more than packing up my gear and heading off to snap images, especially if the subject is delicious food that will probably need to be eaten afterward! With nine new lunch specials being debuted at Fat Dragon it was the perfect opportunity to snap some images of the dishes and maybe pull together a video to show off some of the options.

With Youtube becoming the 2nd largest search engine on the web, if you want to be found you need to be in motion pictures. Now, you don’t need wind machines, sound stages or a Steadi-Cam to get the job done. You don’t even need to shoot video! That’s right, you can create a share a slide show of your still photos to give them the reach and dynamism of video.

While I was snapping away with my digital SLR, I supplemented the high quality images with short HD video clips shot with my iPad. This video was made on my iPad with iMovie using still images as well as the video.While it’s not going to be showing up on the silver screen anytime soon, it’s a great engaging way to share what’s going on at Fat Dragon Bar-B-Q in the lunch department!

Do you prefer watching quick videos to clicking through image after image?

Facebook Fan Page Possibilities

Facebook is the virtual place to be for businesses looking to engage with customers and keep them up to date on the latest and greatest. Since it is free and easy to set up there is no reason you shouldn’t have a Facebook Page, unless of course you intend to do a poor job of setting it up and then never check it. But you wouldn’t do that, right?

Let’s take a look at a local foodie business’s Facebook Page and see what they are doing right. I recently checked out Soirette Macarons & Tea based on a blogger Joseph Mallozzi’s recommendation . The man knows his macarons.

Overall, the page is well done with lots of interaction from the fans and, fortunately, macarons are highly photogenic!

Strengths

  • Posting frequency: updates almost daily
  • Photos: lots of them!
  • Interaction: likes and replies to fan comments

Areas for Improvement

  • More “About”: Include the story of Soirette
  • Include Twitter and Pinterest links: @soirettemacaron & Soirette Macarons & Tea
  • Video: Maybe a little something like the following that I shot and edited on my iPad:

Do you think a video tour of the store and products would bring a certain je ne sais quoi to Soirette’s page?