Helping my husband realize his dream of opening his own restaurant was one of the most gratifying achievements of my life. For years we talked, imagined and sketched out what our restaurant would be like. The food, the room, the staff, the menus, we discussed and detailed every little item. Eating at restaurants became an exercise in what we would and wouldn’t do. But once the restaurant was a reality, it was his day-to-day place of employment and I was still at my credit union job. I realized that I didn’t want to work in a restaurant, I just wanted to create them and make them successful.
I found my new role was helping him imagine new restaurant concepts and turning those into bricks and mortar. As I took Communications and Public Relations courses through BCIT’s Marketing Management program, I discovered another way that I could support him and his ventures. Rather than spending money on traditional restaurant advertising, my husband and his business partner invested in a Public Relations Manager. She brought food writers into the restaurants and found opportunities for editorial promotions. I pushed the restaurants into the world of social media by setting up Facebook pages and helping the managers to generate content.
One of the most exciting challenges I set up for myself was a confectionary tasting for Vancouver’s premiere food bloggers. I invited, organized, hosted and live Tweeted the event and met some fascinating food lovers in the process. I created the website, set up and ran the Facebook and Twitter pages and did all the photography for the company. Unfortunately, the pastry chef moved back to his home province and the confections are no more.
But what I took away from these experiences was the understanding that I am not really meant to be the star in the spotlight, I’ll be the one directing the spotlight on the deserving talent and enjoy the occasional flash of their reflected glory.
- Best Face Forward (juliaaustine.com)