Tag: blog

Blogging for the Team

Yellow Bloom by Julia Austine for Meat of the Message
Yellow Bloom by Julia Austine for Meat of the Message

I’ve blogged for school, I’ve blogged for myself, I’ve blogged for friends and family, but for the past few months I’ve been blogging for a team. I was trying to find a way to keep a group of part-time Service Associates with ever-changing schedules on the same page, in the loop and every other team cliché that exists. Meetings weren’t going to happen on a regular basis and email seemed clunky, so I set up a WordPress blog and started a dialogue.

Palmetto Halo by Julia Austine for Meat of the Message
Palmetto Halo by Julia Austine for Meat of the Message

The very first blog post was an introduction to how it would work and what the expectations were for the team’s participation. Every post would include a question at the end that each person was expected to answer in the comments. This was to make sure that they had read and understood the post and I committed to replying to each and every comment. For some of the team, this was their first time reading and/or commenting on a blog. The topics included changes in procedure, the cultural shift that our team was making and re-blogs of posts that I found relevant.

Baby Snapdragons by Julia Austine for Meat of the Message
Baby Snapdragons by Julia Austine for Meat of the Message

Once they had embraced the format and I was starting to run short on weekly topics, I turned the blog over to the team. Each person had to write a blog post (just over 400 words) about the project that they had been leading for the team. They also had to include one relevant image and a question for everyone to answer. The “guest” blogger was then responsible for replying to the comments. I was truly impressed with the quality of their blog posts and they really enjoyed the interaction through the posts and comments as, due to scheduling, some people rarely worked together.

City Exchange Bell by Julia Austine for Meat of the Message
City Exchange Bell by Julia Austine for Meat of the Message

I would definitely recommend a blog format for keeping in touch and updated a team that is separated by time or space. It created a sense of camaraderie and connection that email just doesn’t have.

What do you think the greatest advantage or disadvantage of a team blog would be?

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Stay Social

Spanish Banks
Spanish Banks

In order to get the most out of your online social networks and social media, just remember that the word social always comes first.Twitter, Facebook and Instagram are communities built on the principles of give and take, and if you expect people to take the time to view your content you need to do them the courtesy of giving them your attention as well. This is not necessarily a one to one ratio or an exactly even exchange, more of a way of operating. If you just blast your info and message out without considering or connecting with your audience, they will quickly tune out. The great thing about social media compared to traditional media is the ability to have immediate interaction with your audience, don’t let that go to waste!

Point Grey
Point Grey

If you want comments, likes and retweets, you need to be dishing them out as well. Plus, if you ARE getting all these wonderful things make sure you are showing your appreciation.  Sometimes I wait until Friday to thank a week’s worth of re-tweeters or new followers on Twitter with a Follow Friday tweet or two. Sending a thank you in a direct message may seem more personal, but getting a public shout out is usually considered more valuable.

Steps Away
Steps Away

Commenting on blogs that share a similar subject is a great way to bring traffic to your own blog and broaden your readership. Encourage more people to comment on your posts by replying to comments, even a quick “Thanks for the comment” will usually do. You may also have noticed the links to other related articles at the bottom of my posts, It’s simple to add these in WordPress, as recommendations are provided in a handy little box in the Edit Post screen. I’ve been introduced to some fantastic articles and incredible bloggers through this one little thing and I always appreciate (and comment) when other bloggers link back to one of my posts.

Sky framed by branches
Sky framed by branches

To increase viewership, when I post a new image on Instagram, I add several relevant hashtags so people who don’t follow me can find my pictures and maybe click the “follow” button. Then I will click on one of two of the hashtags in my comment, which goes to a search for other photos with that hashtag, and “like” or comment on the ones I admire. This generates many more likes and comments for my pics, it also causes more spammy comments, but those are easy to clean up.

It’s all about engagement and the best way to make people care about your message is to show that you’re listening to what they have to say as well.

How do you show appreciation to your followers and likers?

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