In order to get the most out of your online social networks and social media, just remember that the word social always comes first.Twitter, Facebook and Instagram are communities built on the principles of give and take, and if you expect people to take the time to view your content you need to do them the courtesy of giving them your attention as well. This is not necessarily a one to one ratio or an exactly even exchange, more of a way of operating. If you just blast your info and message out without considering or connecting with your audience, they will quickly tune out. The great thing about social media compared to traditional media is the ability to have immediate interaction with your audience, don’t let that go to waste!
If you want comments, likes and retweets, you need to be dishing them out as well. Plus, if you ARE getting all these wonderful things make sure you are showing your appreciation. Sometimes I wait until Friday to thank a week’s worth of re-tweeters or new followers on Twitter with a Follow Friday tweet or two. Sending a thank you in a direct message may seem more personal, but getting a public shout out is usually considered more valuable.
Commenting on blogs that share a similar subject is a great way to bring traffic to your own blog and broaden your readership. Encourage more people to comment on your posts by replying to comments, even a quick “Thanks for the comment” will usually do. You may also have noticed the links to other related articles at the bottom of my posts, It’s simple to add these in WordPress, as recommendations are provided in a handy little box in the Edit Post screen. I’ve been introduced to some fantastic articles and incredible bloggers through this one little thing and I always appreciate (and comment) when other bloggers link back to one of my posts.
To increase viewership, when I post a new image on Instagram, I add several relevant hashtags so people who don’t follow me can find my pictures and maybe click the “follow” button. Then I will click on one of two of the hashtags in my comment, which goes to a search for other photos with that hashtag, and “like” or comment on the ones I admire. This generates many more likes and comments for my pics, it also causes more spammy comments, but those are easy to clean up.
It’s all about engagement and the best way to make people care about your message is to show that you’re listening to what they have to say as well.
How do you show appreciation to your followers and likers?
- 5 Easy Ways You Can Network on Twitter (theresesquared.com)
- Reblogged Vs. Retweet: A Case for the Former (zemanta.com)
- Social Media Marketing and Why You’re Probably Doing it Wrong [VIDEO] (socialmediatoday.com)