Sometimes it’s good to take a break. My family recently went to the opening of a brand new restaurant in Vancouver, Burdock & Co, at the beginning of the week and I had to set my phone down and pick up my fork. I was very excited to go to the restaurant and I had been tweeting about it on my food blog, Kitchenette Finds, Twitter account. After sharing a photo on Instagram and Twitter of the table setting and looking up to two pairs of blue eyes, I knew it was time to give it a rest. They tolerated me taking photos as the dishes were presented and I appreciated that. We had an amazing night with fantastic food and I’m glad that I was truly present to enjoy it.
Don’t be afraid to unplug from the online world. It will always be there waiting for you. The real world should always take precedence over the virtual one. Twitter is not the only way that the world can reach you. If you are truly needed, you will be tracked down.
When your Twitter feed is suddenly filled with a tragic breaking news event, this is a good time to give your marketing messages a rest. The focus should be on the people affected and sharing information through your network. It’s not about shutting off and tuning out, it’s about respect and support. Your messages will not be given the attention you would like and there may be a negative association made with your brand.
When do you know it’s time to take a step back from your online communities?
I was inspired to sign up for one of Hootsuite’s webinars when I spoke with one of the webinar wizards at the Hoot Hire open house at Hootsuite’s new headquarters in Vancouver. These free online web seminars are only 45 minutes long and a great way to make sure you are getting your money’s worth out your Hootsuite Pro account (or to see if it’s time to upgrade from the free version).
For my first webinar I chose the Hootsuite Pro Overview. Since I’ve been using Hootsuite for quite a while, I’ve got most of the basics down, but I picked up a few tips on how I can make it work for me even more effectively!
I regularly tweet and retweet links to my blog posts, which can be time-consuming to copy and paste and shrink the individual post’s web address each time. By creating a draft in Hootsuite, with the shortened link and info about the blog post, I can easily re-tweak and re-send the tweet multiple times. This only works in the desktop version of Hootsuite, as you can only save one draft in the mobile app.
Tutorial for creating a draft in Hootsuite:
Compose a message in the upper left hand corner of your Hootsuite dashboard. Add in any links or photos. Click the little disc icon (“SAVE MESSAGE AS DRAFT” will pop up). You have just created your first draft!
To access your drafts, click on the little downward triangle next to the disc icon and all your drafts will appear. Click on the draft you want to use and make any additions or adjustments. You can then share it right away or schedule it for a later time.
If you click the SAVE icon after you make changes, it will save the new version as well as the old. If you click SEND NOW, it will keep the original draft.
This is a great way to easily reshare links, photos or event information. Say, for example, if you have a blog post about Follow Fridays on Twitter that you’ve been tweeting on Fridays for over a year, you’re life just got easier! Now, as the days get warmer and longer there is more time for daydreaming.
What do you frequently re-share that would be a dream to have in draft form?
In order to get the most out of your online social networks and social media, just remember that the word social always comes first.Twitter, Facebook and Instagram are communities built on the principles of give and take, and if you expect people to take the time to view your content you need to do them the courtesy of giving them your attention as well. This is not necessarily a one to one ratio or an exactly even exchange, more of a way of operating. If you just blast your info and message out without considering or connecting with your audience, they will quickly tune out. The great thing about social media compared to traditional media is the ability to have immediate interaction with your audience, don’t let that go to waste!
If you want comments, likes and retweets, you need to be dishing them out as well. Plus, if you ARE getting all these wonderful things make sure you are showing your appreciation. Sometimes I wait until Friday to thank a week’s worth of re-tweeters or new followers on Twitter with a Follow Friday tweet or two. Sending a thank you in a direct message may seem more personal, but getting a public shout out is usually considered more valuable.
Commenting on blogs that share a similar subject is a great way to bring traffic to your own blog and broaden your readership. Encourage more people to comment on your posts by replying to comments, even a quick “Thanks for the comment” will usually do. You may also have noticed the links to other related articles at the bottom of my posts, It’s simple to add these in WordPress, as recommendations are provided in a handy little box in the Edit Post screen. I’ve been introduced to some fantastic articles and incredible bloggers through this one little thing and I always appreciate (and comment) when other bloggers link back to one of my posts.
To increase viewership, when I post a new image on Instagram, I add several relevant hashtags so people who don’t follow me can find my pictures and maybe click the “follow” button. Then I will click on one of two of the hashtags in my comment, which goes to a search for other photos with that hashtag, and “like” or comment on the ones I admire. This generates many more likes and comments for my pics, it also causes more spammy comments, but those are easy to clean up.
It’s all about engagement and the best way to make people care about your message is to show that you’re listening to what they have to say as well.
How do you show appreciation to your followers and likers?
Usually, having a follower post a comment about your photo on Instagram is a desirable thing. But like everywhere else on the internet, there are bots, spammers and just your everyday jerks roaming around the Instagram network. So, what to do when an unwanted comment pops up beneath your latest and/or greatest image that you have decided to share with the world? It’s a simple fix, but maybe not so obvious to the casual user.
My friend and social media protegé, Zenija (who inspired this Meat of the Message post as well), had shared an image of her tongue firmly in cheek Valentine’s cards from her aptly named Say It With Sarcasm store on Etsy. It didn’t take long for comment to appear that was salacious as well as spammy. She didn’t know how to delete it and hadn’t invested the time to figure out how it could be done.
It’s a simple fix, but not immediately obvious, so I though I’d share a quick little tutorial using my own Instagram image. My photo didn’t get spammed but a user who had commented on my image had deleted his profile on Instagram, which resulted in all his comments disappearing as well. This made my reply seem out-of-place and I wanted to tidy it up.
Tutorial for Deleting an Instagram Comment:
Select the image that has the unwanted comment and then tap on the “Comment” button below (with the little speech bubble), as if you were going to add another comment. Once you are in the “COMMENTS” screen as shown above, swipe your finger from left to right on top of the comment you wish to delete and a little garbage can and a reply arrow will appear. Tap the garbage can and two options will show up: “Delete” and “Cancel”. If you want to go through with it, tap “Delete” and the comment will disappear, if you have grown attached to the comment and want to keep it, just hit “Cancel” and all will stay the same.
It’s a sweet little way to sweep away unwanted comments, whether it’s a comment you made on another user’s photo or one that was posted under your picture. So, now you can clean up your Instagram comments as easily as you turf the half eaten chocolates with dubious fillings after Valentines Day!
What tips or tricks have you discovered or find yourself still trying to figure out for Instagram?
My last post was about Four Fab Photo Apps that I’ve been using on my iPhone 4S as well as my iPad. I find that I’m regularly using more than one app when editing and sharing photos, so I thought it would be interesting to share the journey of a photo from the lens to the internet.
I have a food blog at www.kitchenettefinds.com and food oriented Twitter account @kitchenettefind where I share recipes, reviews and food photos. I was about to sit down to enjoy my lunch one day and I was taken by the mix of colours in my cilantro slaw with guacamole dressing. There was nobody around to share the beauty of the healthy rainbow I had created in my bowl, so I thought I’d share it with the world.
Having my phone handy, as always, I snapped a pic of the bowl near the edge of the table with the fork adding a dash of asymmetry to add interest. But, it’s still just an image of a bowl of stuff, not share worthy… yet.
Instagram is my mobile location-based image sharing network of choice, so I gave the image a final filter adjustment to add drama and a frame to finish it off. Then I shared it to my social networks on Instagram, Twitter and Facebook.
So that’s the story of how I shared my lunch with the world. I didn’t just do it to make people hungry, I hope that it encouraged at least one person to make a healthier food choice or try a new app.
Now, the sequel would be about how I used the PicFrame app to make the photo at the beginning of the post and how I’m sharing this tale with you through WordPress.
Would you rather that people share unedited photos, fancified or photos or just kept their lunches to themselves?
Photography has been a passion of mine for a long time. I’ve played around in a dark room, manipulated Polaroid emulsion transfers and I bought a digital camera when 4 mega pixels was a big deal. One thing I was not quick to embrace was cell phones with cameras. I saw it as a useful tool to capture data, but I was not open to the artistic merit angle. I usually carried a camera with me, so I never relied on capturing essential images with a phone. Well, that all changed when I switched from a Blackberry to the iPhone4S last year. It finally dawned on me that it was not the technical specs that was the key feature of using the camera on smartphones (though finally it was on par with point-and-shoots) it was the share-ability of the images captured. Rather than waiting to download scores of images to my laptop (usually late at night) and then finally getting around to putting them up on Facebook, I could instantly share what I was seeing with friends, family and all my social networks. Over the last year I’ve gotten more creative with the images I share and here are the top four iPhone apps that I have used the most:
I started using Instagram mostly as a way to share images with Facebook, Flickr and Twitter and I played around with the filters, frames and blurs. Lately, I’ve been more interested in Instagram as a social network as there are some amazingly talented and creative people who share their creations through Instagram. I’ve started using more hashtags on my photos under @juliaaustine and I’ve seen the number of likes and comments go up as well (also the amount of spam, but I figured out how to delete those comments).
After using Instagram for a while, I noticed that people’s images were going beyond the manipulations offered there and so I started looking for ways to add more effects to create more dramatic images. I downloaded Picfx (paying a whopping $1.99) and haven’t looked back. With over 100 effects and the ability to layer effects and control the intensity, there are a mind-boggling amount of combinations that can be created.
One of my favourite effects from Picfx was the different bokeh light layers. The only problem was that it was static, you could adjust the intensity but not the placement. Enter Bokehful. For 99 cents, I could not only control the intensity and placement, there were colour palettes and shapes literally at my fingertips! I keep reminding myself that less is more so that I don’t go overboard.
A photo may say a thousand words, but sometimes that’s not enough! From the same designers as Bokehful, ActiveDevelopment, I turned to PicFrame to solve this dilemma. By dropping another 99 cents, I’m able to put multiple images together with a variety of frames and labels that I haven’t tired of yet.
Though I mostly use Instagram to share the final images, I’m finding that to create the effect that I want I sometimes use ALL of the above apps to tweak the original shot before sharing it. So get creative and take a boring pic that anyone could capture and make it your own!
Please let me know what your favourite photo app is as I’m always looking to add to my image arsenal.
Facebook is the virtual place to be for businesses looking to engage with customers and keep them up to date on the latest and greatest. Since it is free and easy to set up there is no reason you shouldn’t have a Facebook Page, unless of course you intend to do a poor job of setting it up and then never check it. But you wouldn’t do that, right?
“What people in the world think of you is really none of your business.”
Agreed! But what the people in the world think of your business IS your business. There are people discussing your business online right now. Good, bad, ugly or totally untrue you need to be aware of the conversations and decide whether you should take part as well.
The interweb is a big place, so first you need to track down the chin wags that affect your business specifically and your industry in general. Fortunately there are free tools at the ready:
Google Alerts – email updates of the latest relevant Google results based on your queries.
Monitter– a real time search tool that monitors a set of keywords on twitter. Able to search a geographic location.
Addictomatic – searches for the latest news, blog posts, videos and images.
Twitalyzer – Twitter’s most powerful and popular analytics application. (free for first 7 days)
OK, so you’ve tracked down the Chatty Cathys, now what are they saying about your business and what do you do with it? Using Big Wheel Burger in Victoria, BC as an example we’ll see if the chatter is positive (+1), negative (-1) or neutral (0).
Let’s take a look at what Monitter pulled out of the Twitterverse:
According to this quick survey, Big Wheel Burger is a pretty big deal in Victoria with a loyal fan base. You can see that they are actively monitoring and participating in Twitter conversations about their brand, which they do on their Facebook page as well. They also have a feedback form on Facebook as well, great idea!
What are you doing to make your business a Big Wheel? Are you listening? Are you replying? Are you asking for feedback?