My mother would always tell us not to fill up on bread at the dinner table. She knew that the other dishes had more nutrients and therefore more value for our growing bodies. Just as we have only so much appetite for food, people have a limited appetite for information. While reading about how a share on Facebook is 6 times more valuable than a share on Twitter, it made me think about all those Facebook pages that are filling our feeds with junk.
I recently “liked” a local photography business, but then “unliked” them not long after as they were posting multiple photos each day and I was getting tired of seeing pictures of people I didn’t know. Those images were taking up a lot of valuable visual real estate in my newsfeed and it became annoying. I actually went to their studio to have a video transfer done last week, but I didn’t find out from Facebook that they offered this service. Nope, I read it in a paper brochure in a neighbouring business. They obviously put time and effort into their Facebook presence, but it definitely could be paying off more. All the photos they share are posted to their timeline, when it would be much more effective to create albums (Weddings, Children, Portraits, etc) for prospective clients to browse. While they sometimes shared information about specials and services, the majority of the images had no text at all.
Another business that I “like” on Facebook (and that I’ve blogged about before), Frosting Cupcakery, shares their list of daily flavours, but since it is just text it doesn’t fill up the newsfeed and is easy to ignore if I’m not in the mood for cupcakes (yeah, right). They also share photos on their timeline as well,but the photos are relevant and timely (graduation cakes, pink cupcakes for Pink Shirt Day, etc) and include a description and often a call to action (eat cupcakes).
People want interaction, engagement and information from businesses that they follow on Facebook. Make sure you are always giving value to your followers with every post and keep it short and sweet (like a cupcake).
Have you ever “unliked” a business page for filling up your newsfeed?
- Facebook Marketing is a Team Sport (findyourtippingpoint.com)
- Facebook: The Collective Unconscious (with ads) (thespiritedquill.wordpress.com)
- How Facebook Is Using You to Annoy Your Friends (and How to Stop It) (lifehacker.com)